PETAL

Visual identity, website design and Lightroom preset development for an adventure bike sharing program in The Scottish Highlands. The visual identity comes from what inspired the founder to start the company- their memories of childhood trips to the Highlands with their family. I imagined the brothers visiting their childhood home, pouring over old photos and reminiscing about the amazing memories they had made together. The resulting branding is a nod to this walk down memory lane and to the lasting power of memories of time well spent with the people you love.