STUDENT PROJECT

Every year, festival goers gather in the strange island village of Portmerion, Whales for the world’s most unique music, arts and culture festival, Festival No. 6. Here is where famed avant-garde fantasy television show, The Prisoner, was once filmed. It provides the perfect backdrop for festival goers as they are encouraged to “lose yourself in your own fairytale, where you play the leading role.” The visual identity for this year was inspired by the narrative of the The Prisoner. It is a story of resistance to a society that demands order over the needs of the humanity individual, where everyone is just a number. Particularly inspiring to the branding was the final act of one character, who upon his imminent death, sings the old spiritual Dem Bones, alluding to the biblical story in which a valley of dry bones come back to life. This is a celebration of his humanity and a final declaration of defiance.

The visual elements reflect the avant-garde spirit of the festival through the themes of the The Prisoner. The regimented, ordered dots speak to the false call of society to fall in line and lose their sense of self. In juxtaposition
to this, the disjointed bones remind us of our humanity and our uniqueness by reflecting the song of resistance. Always placed in such a way that they beckon you in, Dem Bones call you away from
the ordinary and toward the marvelous.